FA provides a wide traditional messaging coverage via SMS split into two variants: One-way and two-way communications. Our one-way messaging solutions are push SMS via Direct-to-Operators connections with the highest quality in over 26 countries, and in over 210 countries worldwide, the most cost-effective route is found and delivered for your global messaging needs. Two-way messaging creates impactful consumer interactions, where you can engage in conversations with your audience and strengthen your relationship with your customers further through customer feedback polls, SMS sweepstakes, loyalty programs, appointment bookings, and more. Both shortcodes and long numbers are offered by FA. Shortcodes are optimal for local communications, they’re easy to remember and are offered in over 21 countries. Long numbers are recommended for global two-way communications: cost-effective, quick to launch and available in over 24 countries.